Compiling Leadership

15 years of building, leading, and managing; failures and successes

01 Jan 2017

Positioning: The Battle for Your Mind

Positioning is a short read from the 1980s that speaks to marketing in an overcommunicated society. Clearly more relevant today than ever, Al Ries addresses the phenomenon of being second to market in a competitive field. The case studies in the last 5 chapters help drive home the points. Strong introduction to market and product positioning. 7 / 10

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